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Dan Deutsch

Dan Deutsch, Capability Building & Digital Adoption · Portfolio & Programme ManagementCreative Direction · Executive Production · Content Operations

Dan Deutsch: Formats that Engage
Capabilities that Enable
Operations that Deliver

Driven by curiosity

I develop formats that build capability across teams and organisations. I take them from concept to pilot, then coach teams to own and scale them.

Brand experiences enabled
UBSCredit SuisseMigrosKPMGPorscheSalesforceWorld Economic ForumArt BaselRoger FedererChelsea FCChelsea Flower ShowAlinghi Red Bull RacingFormula 1Grand Prix de MonacoMercedes-AMG F1New York IslandersUBS ArenaSwiss Football AssociationForbesGiacomettiCanonThe Rolling StonesPaul McCartneyCNBCSwitzerland TourismJulius BärFIFAJohnson & JohnsonThe New York TimesCondé NastPurple MagazineGlamourGivenchyUrban OutfittersFitFlopQ36.5Coca-ColaNescaféMilkaKodakPersilING DiBaBank AustriaVolksbankOrangeUPCHutchison 3RömerquelleAlmdudlerKelly’sSolettiSchärdingerSparIntersparDennerMigros BankMigros OnlineMigros iMpulsM-IndustrieMigros Aus der RegionMigustoMigros HeidiMigros Von uns. Von hier.SaisonkücheLilibiggsChocolat FreyOmyaMeteomaticsPillCamVozoStadtspital ZürichKantonsspital AarauswissFineLineGalerie 94SRFORF3satEBUSUISABalkan Beat BoxTreuhand SuisseMayumanaAmnesty InternationalUNHCRRed CrossUBSCredit SuisseMigrosKPMGPorscheSalesforceWorld Economic ForumArt BaselRoger FedererChelsea FCChelsea Flower ShowAlinghi Red Bull RacingFormula 1Grand Prix de MonacoMercedes-AMG F1New York IslandersUBS ArenaSwiss Football AssociationForbesGiacomettiCanonThe Rolling StonesPaul McCartneyCNBCSwitzerland TourismJulius BärFIFAJohnson & JohnsonThe New York TimesCondé NastPurple MagazineGlamourGivenchyUrban OutfittersFitFlopQ36.5Coca-ColaNescaféMilkaKodakPersilING DiBaBank AustriaVolksbankOrangeUPCHutchison 3RömerquelleAlmdudlerKelly’sSolettiSchärdingerSparIntersparDennerMigros BankMigros OnlineMigros iMpulsM-IndustrieMigros Aus der RegionMigustoMigros HeidiMigros Von uns. Von hier.SaisonkücheLilibiggsChocolat FreyOmyaMeteomaticsPillCamVozoStadtspital ZürichKantonsspital AarauswissFineLineGalerie 94SRFORF3satEBUSUISABalkan Beat BoxTreuhand SuisseMayumanaAmnesty InternationalUNHCRRed Cross

Showcase

All work →

Recommendation

“Dan’s super power is making things happen. […] a brilliant and reliable expert in his field. […] Dan is a tremendous partner to the business and the colleagues he works alongside to deliver the highest quality productions time and time again.”

Emma Le May · Former manager
Global Head of Creative Production, Credit Suisse
About

At my core, I am a producer. I see opportunities, connect people and ideas, and take responsibility for making things work in reality. My experience in directing and production taught me to move between the bigger picture and the details that determine whether something can be delivered. Today, I apply that ability to business and social challenges, whether the starting point is an unclear need, an untested hypothesis, or an existing concept that needs to work better.

My why

I’m curious about how things work, and what becomes possible when people bring different experiences together.

I enjoy turning an idea or an unmet need into something real. What matters most to me is seeing people gain the confidence and capability to take it further themselves.

I focus on capability building, digital and AI adoption, and portfolio and programme management.

What I do

Where I step in

I help organisations build capability, communicate with purpose and deliver complex work.

Organisational Capability

Organisational Capability

I help teams identify what’s holding them back and put the capabilities, tools, and ways of working in place to move forward.

Brand Communication

Brand Communication

I help turn strategic intent into creative direction, formats, and experiences that people understand and engage with.

Portfolio Delivery

Portfolio Delivery

I help establish direction, align teams and partners, and carry initiatives through to delivery.

Let’s talk

Recommendation

“[Dan] balances strategic, hands-off leadership with hands-on execution when needed […] His work set a benchmark for creative use of technology in the
Video & Events environment.”

Philippe Angst · Former manager
Executive Director – Global Head of Video Creation & Event Production, UBS
How I work

Start with the objective.
Build what it takes.

Across these areas, I start by understanding the objective and the people affected. Curiosity helps me spot patterns; research, conversations and data help me check them. I test uncertain assumptions before committing further resources, balancing room to learn with clear ownership, budgets and delivery standards.

  1. 01Understand the challengeClarify the objective, build on what works and identify what is holding progress back.
  2. 02Develop and testShape the approach, test it in real conditions and refine it before committing further resources.
  3. 03Deliver and build capabilityPut it into practice with clear ownership, building the skills and routines teams need to sustain it.

I build capabilities with teams so they can own, use and develop them beyond my involvement.

Ways to work together

The objective shapes the work. The scope, continuity and responsibility needed shape how I join your team.

EmbeddedA defined challenge

I join your team to deliver an agreed scope, from shaping a format to improving a workflow.

Agreed scope · Defined period

FractionalOngoing leadership, part-time

I take responsibility for a function or capability for an agreed share of my time.

Ongoing ownership · Part-time

InterimLeadership through a transition

I step into a role temporarily, keep delivery moving and prepare a clear handover.

Temporary role · Full responsibility

In-houseA lasting role in your organisation

I join your organisation in a permanent capacity.

Permanent · Full-time or part-time

Let’s talk

Recommendation

“[Dan] drew on his experience in the creative industry to bring valuable ideas for improvement and actively contribute to new developments. […] His planning and organizational skills helped him steer even difficult work processes successfully.”

Dominic Bestler · Former manager
Former Head of Digital Foundations & Technologies, Migros
Case Studies & Content

Portfolio

Scope
Function

UBS Client Integration Experience, key visualDigital Products & Media ServicesUBS · Integration Office · Client & Employee ExperienceUBS Client Integration ExperienceDirectorIn use in 80 UBS offices worldwide for client experience and employee onboarding.AI Integration and Implementation for a Multilingual Content Supply Chain, key visualBranded Content & CampaignsDigital Products & Media ServicesUBS · AI AdoptionAI Integration and Implementation for a Multilingual Content Supply ChainDirector~95% faster turnaround per language version (from five days to hours) and ~90% lower cost per language version.Money Can't Buy · Event Film Series, key visualBranded Content & CampaignsUBS · Global Wealth Management · Client ExperiencesMoney Can't Buy · Event Film SeriesDirector · Executive Producer30+ event films across five continents in one branded series, available to Client Advisors as an internal online collection.Sam, The Alien, key visualInternal Communication & Employer BrandingBranded Content & CampaignsUBS University · Integration CampaignSam, The AlienDirector62% employee engagement, 100,000+ employees reached.Christmas Gamification Campaign, key visualInternal Communication & Employer BrandingBranded Content & CampaignsUBS University · Learning PlatformChristmas Gamification CampaignDirector75% employee engagement across 100,000 employees, enterprise-wide.WorkLab · The Way We Work, key visualInternal Communication & Employer BrandingSustainability and Social AwarenessCredit Suisse · Internal Culture SeriesWorkLab · The Way We WorkProducer3 episodes in German, English and French for internal activation across the organisation.Stabilising Production Operations During Post-Covid Transition, key visualBranded Content & CampaignsViven Film, Zürich · Executive Production & OperationsStabilising Production Operations During Post-Covid TransitionExecutive ProducerDelivery kept stable for 6 key accounts: Porsche, Julius Bär, KPMG, UBS, FIFA and Stadtspital Zürich.Mishelanu Initiative logoBranded Content & CampaignsDigital Products & Media ServicesSustainability and Social AwarenessMishelanu Initiative · Cross-Border DACH NetworkBuilding a Capability Enabler Network across 3 Countries and 5 LanguagesExecutive Founder3,500+ monthly active users in Switzerland, Austria and Germany.Interactive Career Activation Platform, key visualBranded Content & CampaignsDigital Products & Media ServicesTreuhand Suisse · Swiss Fiduciary AssociationInteractive Career Activation PlatformInterim Head of Distribution4 personas and one interactive journey, from strategy to live platform.Institutionalising a National Tax-Exempt Organisation, key visualInternal Communication & Employer BrandingBranded Content & CampaignsSustainability and Social AwarenessNAIN Switzerland · Non-Profit OrganisationInstitutionalising a National Tax-Exempt OrganisationCo-Founder & Executive Chair7,500+ participants within four months, in German- and French-speaking Switzerland.From Waterfall to Lean-Agile Video Production, key visualInternal Communication & Employer BrandingDigital Products & Media ServicesMaybaum Film · Organisational TransformationFrom Waterfall to Lean-Agile Video ProductionCOO · Agile Transformation & Interim Head of DistributionTeam size and active client base doubled within 12 months.Maybaum Film Video Marketing Pass (V.M.P.) logoBranded Content & CampaignsDigital Products & Media ServicesMaybaum Film · Video Marketing PassEnd-to-End Video Marketing & Strategic StorytellingInterim Head of Distribution10+ end-to-end strategies across the Video Marketing Pass, from objectives to dashboards.Hybrid Event Format Design, key visualBranded Content & CampaignsDigital Products & Media ServicesSwiss Films Association · Edi Award ShowHybrid Event Format DesignInterim Head of Distribution1,837 participants, an attendance record, and 100+ winner boxes shipped.Lead-Agency Procurement for a Rebrand, key visualBranded Content & CampaignsDigital Products & Media ServicesMigros · LeShopLead-Agency Procurement for a RebrandProject Lead3 months from pitch to transition, with Notch Interactive appointed for a CHF 3M+ rebrand programme.Interactive 3D Map + Regional Film Series, key visualBranded Content & CampaignsSustainability and Social AwarenessMigros · Aus der Region. Für die Region.Interactive 3D Map + Regional Film SeriesExecutive Producer9 regional aerial films and an interactive map, covered by Werbewoche and persoenlich.com.Children's Recipe Video Series, key visualBranded Content & CampaignsSustainability and Social AwarenessMigros · LilibiggsChildren's Recipe Video SeriesExecutive Producer12 episodes produced and published on migros.ch.Barista Tips Video Series, key visualBranded Content & CampaignsMigros · Migros KaffeeBarista Tips Video SeriesExecutive ProducerAn expert-led product education format: “Not famous. World class.”From Waterfall to Lean-Agile Video Production, key visualBranded Content & CampaignsMigros · Migusto Recipe PlatformStealth Go-to-Market Migusto Content DevelopmentExecutive ProducerFrom 800+ assets at launch to 2,500.Building an International Production Company, key visualBranded Content & CampaignsDigital Products & Media ServicesMigrations Productions, Tel Aviv · International Production ServicesBuilding an International Production CompanyExecutive Producer8 years of service production for clients such as Canon, The New York Times and Givenchy.Feature Films, key visualDigital Products & Media ServicesFeature Films · Television · Documentaries · ShortsFilm & Television ProductionDirector · Executive Producer · Producer · Assistant Director32 film and TV productions across five countries, and an award-winning documentary as director and producer.Commercials and Music Films for International Brands, key visualBranded Content & Campaignsfilm+co., Vienna · Commercials & Music ProductionCommercials and Music Films for International BrandsProducer · Assistant Director80+ productions, including music films for Paul McCartney and The Rolling Stones.

Every project opens with the full context, media and credits.

01
UBS University · Integration Campaign

Sam, The Alien

Title heldCreative Director
FunctionFormat & concept development · Creative direction · Production & delivery leadership
Challenge solvedIntegration & change · Engagement & belonging
CompanyUBS
ForUBS University
Year2024
Primary Objective
Help UBS and former Credit Suisse employees feel at home in unfamiliar teams and roles during the integration.
Secondary Objective
Position UBS University as a way to build skills, confidence and a sense of belonging.
Challenge Identified
During the UBS and Credit Suisse integration, employees needed help to feel at home in unfamiliar teams and roles.
Format and Solution Proposed
As Creative Director, I created Sam the Alien and led production end to end, bringing an AI rotoscoping workflow into the internal pipeline.
Outcome Delivered
62% employee engagement, 100,000+ employees reached.
02
UBS University · Learning Platform

Christmas Gamification Campaign

Title heldCreative Director
FunctionFormat & concept development · Creative direction · Production & delivery leadership
Challenge solvedEngagement & belonging · Launch & activation
CompanyUBS
ForUBS University
Year2024
Primary Objective
Re-engage employees with UBS University at year end, despite competing priorities.
Secondary Objective
Make learning feel rewarding, individually and as a team.
Challenge Identified
At year end, UBS University wanted employees to make time for learning despite competing priorities.
Format and Solution Proposed
As Creative Director, I proposed an Advent-calendar experience with points and kudos gifts and led the campaign film from concept to delivery.
Outcome Delivered
75% employee engagement across 100,000 employees, enterprise-wide.
03
UBS · Integration Office · Client & Employee Experience

UBS Client Integration Experience

Title heldCreative Director with assumed Product Owner function
FunctionFormat & concept development · Creative direction · Stakeholder, partner & vendor management · Adoption, training & coaching
Challenge solvedIntegration & change · Engagement & belonging
CompanyUBS
ForClients and new joiners · Art Basel premiere
Year2024–2025
Primary Objective
Help legacy Credit Suisse clients and employees feel welcome at UBS before they visit an office.
Secondary Objective
Let client advisors run and update the experience themselves, within UBS's restrictions on cloud solutions.
Challenge Identified
Former Credit Suisse clients and employees needed to feel welcome at UBS before they ever walked into an office.
Format and Solution Proposed
As Creative Director with an assumed Product Owner function, I designed a VR experience, piloted it with real clients at Art Basel 2024 and rolled it out as a cloud-free, self-service solution.
Outcome Delivered
In use in 80 UBS offices worldwide for client experience and employee onboarding.
04
UBS · AI Adoption

AI Integration and Implementation for a Multilingual Content Supply Chain

Title heldCreative Director with assumed Product Owner function
FunctionOperations & workflow design · Adoption, training & coaching · Stakeholder, partner & vendor management
Challenge solvedScale & efficiency
CompanyUBS
ForGroup Corporate Communications
Year2025
Primary Objective
Accelerate localisation of time-sensitive fund updates into English, French and Italian while reducing production costs.
Secondary Objective
Maintain financial accuracy, brand consistency and human oversight within UBS governance and AI restrictions.
Challenge Identified
Time-sensitive fund updates had to reach clients in German, English, French and Italian, and every language version took days.
Format and Solution Proposed
As Creative Director with an assumed Product Owner function, I led a four-month proof of concept, selected and onboarded the vendor, and integrated AI dubbing and captions with human review throughout.
Outcome Delivered
~95% faster turnaround per language version (from five days to hours) and ~90% lower cost per language version.
05
UBS · Global Wealth Management · Client Experiences

Money Can't Buy · Event Film Series

Title heldCreative Director and Executive Producer
FunctionFormat & concept development · Production & delivery leadership · Portfolio & programme management
Challenge solvedLaunch & activation · Scale & efficiency
CompanyUBS
ForClient Advisors and their clients
Year2022–2025
Primary Objective
Enable Client Advisors to engage prospective clients and support existing client retention by demonstrating the exceptional experiences available through UBS.
Secondary Objective
Turn individual Wealth Management event films into a consistent, reusable branded series, connecting sponsorships, partnerships and exclusive encounters through a shared UBS narrative.
Challenge Identified
Align UBS brand governance and client relationship requirements with those of individual partners, and bring earlier Credit Suisse event coverage and new productions into one UBS brand experience during the integration.
Format and Solution Proposed
For Money Can't Buy, defined by Wealth Management, I created the series format that brought 30+ event films together, and oversaw production and delivery on the ground and remotely.
Outcome Delivered
30+ event films across five continents in one branded series, available to Client Advisors as an internal online collection.
06
Credit Suisse · Internal Culture Series

WorkLab · The Way We Work

Title heldCreative Producer & Operations Manager
FunctionCreative direction · Production & delivery leadership
Challenge solvedIntegration & change · Engagement & belonging
CompanyCredit Suisse
ForGlobal Marketing, Films + Audio
Year2022
Primary Objective
Help employees understand what the shift to hybrid working meant for them in practice.
Secondary Objective
Show that collaboration could stay secure and trusted within the bank's approved technology.
Challenge Identified
Employees needed to understand what the shift to hybrid working meant for them in practice.
Format and Solution Proposed
As Creative Producer and Director, I wrote a three-part mini-series and shot the German, English and French versions in a single day.
Outcome Delivered
3 episodes in German, English and French for internal activation across the organisation.
07
Swiss Films Association · Edi Award Show

Hybrid Event Format Design

Title heldInterim Head of Distribution
FunctionFormat & concept development · Production & delivery leadership · Operations & workflow design
Challenge solvedLaunch & activation · Engagement & belonging
CompanyMaybaum AG
ForEDI.20 Swiss Film Awards
Year2020
Primary Objective
Reimagine an annual in-person awards ceremony for remote audiences during COVID.
Secondary Objective
Preserve the suspense and recognition of winning, with winners receiving physical trophies in real time.
Challenge Identified
An annual awards ceremony had to keep its suspense and sense of occasion while nobody could be in the same room.
Format and Solution Proposed
I conceived a hybrid format with locked trophy cases, codes revealed live during the show and apéro kits for gatherings at home.
Outcome Delivered
1,837 participants, an attendance record, and 100+ winner boxes shipped.
08
Treuhand Suisse · Swiss Fiduciary Association

Interactive Career Activation Platform

Title heldInterim Head of Distribution
FunctionFormat & concept development · Stakeholder, partner & vendor management
Challenge solvedLaunch & activation · Engagement & belonging
CompanyMaybaum AG
ForTreuhand Suisse
Year2020–2021
Primary Objective
Attract students and prospective apprentices to a profession facing a shortage of qualified talent.
Secondary Objective
Counter the perception of Treuhand as an outdated, unappealing profession.
Challenge Identified
The fiduciary profession was seen as outdated, while the industry faced a shortage of qualified talent.
Format and Solution Proposed
I defined audience personas and conceived an interactive video journey that lets each visitor choose a path into the profession.
Outcome Delivered
4 personas and one interactive journey, from strategy to live platform.
09
Migros · Aus der Region. Für die Region.

Interactive 3D Map + Regional Film Series

Title heldExecutive Creative / Multimedia Producer
FunctionFormat & concept development · Creative direction · Production & delivery leadership
Challenge solvedLaunch & activation
CompanyMigros-Genossenschafts-Bund
ForMigros Aus der Region
Year2016–2017
Primary Objective
Make Migros's 9,000 regional products easier to discover.
Secondary Objective
Build an emotional connection to the landscapes, producers and people behind the products.
Challenge Identified
Migros wanted people to discover its 9,000 regional products and feel connected to where they come from.
Format and Solution Proposed
As Executive Creative / Multimedia Producer, I developed an interactive miniature Switzerland and a regional film series across two seasons.
Outcome Delivered
9 regional aerial films and an interactive map, covered by Werbewoche and persoenlich.com.
10
Migros · Lilibiggs

Children's Recipe Video Series

Title heldExecutive Creative / Multimedia Producer
FunctionFormat & concept development · Production & delivery leadership
Challenge solvedLaunch & activation
CompanyMigros-Genossenschafts-Bund
ForMigros Lilibiggs
Year2016–2017
Primary Objective
Develop an in-house video format that makes sustainable cooking approachable for children and families.
Secondary Objective
Bring the Lilibiggs brand into a real kitchen through a character-led experience.
Challenge Identified
Migros wanted a video format that made cooking approachable and fun for children and families.
Format and Solution Proposed
As Executive Creative / Multimedia Producer, I developed and produced an in-house recipe series in which a life-size animated Lilibiggs character joins a real kitchen.
Outcome Delivered
12 episodes produced and published on migros.ch.
11
Migros · Migros Kaffee

Barista Tips Video Series

Title heldExecutive Creative / Multimedia Producer
FunctionFormat & concept development · Production & delivery leadership
Challenge solvedLaunch & activation
CompanyMigros-Genossenschafts-Bund
ForMigros Marketing
Year2016–2017
Primary Objective
Introduce the Migros Kaffee initiative through an engaging guide for home baristas.
Secondary Objective
Make professional coffee-making techniques practical for everyday use.
Challenge Identified
Migros wanted to make professional coffee know-how practical for people at home.
Format and Solution Proposed
As Executive Creative / Multimedia Producer, I developed a barista-led tips series, produced it in-house and commissioned its original score.
Outcome Delivered
An expert-led product education format: “Not famous. World class.”
12
Migros · LeShop

Lead-Agency Procurement for a Rebrand

Title heldProject Lead
FunctionStakeholder, partner & vendor management · Portfolio & programme management
Challenge solvedIntegration & change · Launch & activation
CompanyMigros LeShop
ForNew Delivery Fees Initiative and Migros Online rebrand initiation
Year2019
Primary Objective
Appoint a lead agency for the new delivery-pricing model and the Migros Online rebrand, within a three-month CEO mandate.
Secondary Objective
Align LeShop leadership and key Migros Group stakeholders on requirements, selection and commercial terms.
Challenge Identified
LeShop needed a lead agency for its new delivery pricing and the coming Migros Online rebrand, within a three-month CEO mandate.
Format and Solution Proposed
As Project Lead, I ran the full pitch, aligned Group stakeholders, negotiated the contract and produced the first campaign.
Outcome Delivered
3 months from pitch to transition, with Notch Interactive appointed for a CHF 3M+ rebrand programme.
13
Migros · Migusto Recipe Platform

Stealth Go-to-Market Migusto Content Development

Title heldExecutive Creative / Multimedia Producer
FunctionProduction & delivery leadership · Operations & workflow design · Portfolio & programme management
Challenge solvedLaunch & activation · Scale & efficiency
CompanyMigros-Genossenschafts-Bund
ForMigusto
Year2016–2017
Primary Objective
Prepare Migusto's confidential launch with 800+ assets in German, French and Italian.
Secondary Objective
Turn pilot production into a reliable, predictable content supply as demand grew.
Challenge Identified
Migusto had to launch confidentially with 800+ assets in three languages, then keep a steady supply coming.
Format and Solution Proposed
As Executive Creative / Multimedia Producer, I led the production tender and set up a scalable model with standard budgets, guidelines and rights management.
Outcome Delivered
From 800+ assets at launch to 2,500.
14
Maybaum Film · Organisational Transformation

From Waterfall to Lean-Agile Video Production

Title heldCOO · Agile Transformation & Interim Head of Distribution
FunctionOperations & workflow design · Adoption, training & coaching · Portfolio & programme management
Challenge solvedIntegration & change · Scale & efficiency
CompanyMaybaum AG
Year2020–2021
Primary Objective
Evolve a project-based film production business into an integrated, ongoing video-marketing service.
Secondary Objective
Equip teams with the skills, processes and shared accountability needed to sustain the change.
Challenge Identified
A growing production business needed a more connected way to work across strategy, production, and distribution.
Format and Solution Proposed
As COO and transformation lead, I redesigned the operating model, introduced shared workflows, and coached teams through the transition.
Outcome Delivered
Team size and active client base doubled within 12 months.
15
Maybaum Film · Video Marketing Pass

End-to-End Video Marketing & Strategic Storytelling

Title heldInterim Head of Distribution
FunctionFormat & concept development · Stakeholder, partner & vendor management · Operations & workflow design
Challenge solvedScale & efficiency
CompanyMaybaum AG
ForGalerie 94 · Kantonsspital Aarau · swissFineLine
Year2020–2021
Primary Objective
Connect clients' video investment to specific business goals.
Secondary Objective
Establish measurable distribution plans within each client's budget.
Challenge Identified
Clients were investing in video without a clear link to what it should achieve for them.
Format and Solution Proposed
I built end-to-end strategies with personas, journeys, channel plans and KPIs, then used testing and reporting to adjust the campaigns.
Outcome Delivered
10+ end-to-end strategies across the Video Marketing Pass, from objectives to dashboards.
16
Mishelanu Initiative · Cross-Border DACH Network

Building a Capability Enabler Network across 3 Countries and 5 Languages

Title heldExecutive Founder
FunctionFormat & concept development · Stakeholder, partner & vendor management · Adoption, training & coaching
Challenge solvedBuilding a new unit or organisation · Engagement & belonging
CompanyMishelanu Initiative
RegionSwitzerland · Austria · Germany
Yearsince 2024
Primary Objective
Enable Jewish people to access the connections, knowledge, support and opportunities they need through a trusted community network.
Secondary Objective
Break down silos across the Jewish ecosystem and enable existing people, capabilities, businesses and institutions to reach and support one another more effectively.
Challenge Identified
After October 7, 2023, people of Jewish and Israeli background needed a trusted space to connect and support one another.
Format and Solution Proposed
As Executive Founder, I built the identity, operating model and moderated groups, and grew the network from Zurich across three countries.
Outcome Delivered
3,500+ monthly active users in Switzerland, Austria and Germany.
17
NAIN Switzerland · Non-Profit Organisation

Institutionalising a National Tax-Exempt Organisation

Title heldCo-Founder & Executive Chair
FunctionStakeholder, partner & vendor management · Operations & workflow design · Portfolio & programme management
Challenge solvedBuilding a new unit or organisation
CompanyNAIN Switzerland
RegionGerman- & French-speaking Switzerland
Year2023–2025
Primary Objective
Enable sustained awareness work across Switzerland that informs about Israel and helps prevent antisemitism.
Secondary Objective
Support initiatives with funding, press work and risk management, so they run lawfully, safely and with trusted partners.
Challenge Identified
A fast-growing grassroots initiative needed to become a credible, sustainable Swiss nonprofit.
Format and Solution Proposed
As Co-Founder and Executive Chair, I built its governance, finances and partner network pro bono and secured tax-exempt status.
Outcome Delivered
7,500+ participants within four months, in German- and French-speaking Switzerland.
18
Viven Film, Zürich · Executive Production & Operations

Stabilising Production Operations During Post-Covid Transition

Title heldExecutive Producer (COO)
FunctionProduction & delivery leadership · Operations & workflow design · Portfolio & programme management
Challenge solvedScale & efficiency · Integration & change
CompanyViven
ForPorsche · Julius Bär · KPMG · UBS · FIFA · Stadtspital Zürich
Year2021–2022
Primary Objective
Keep delivery stable for key accounts while the company adapted after rapid Covid-era growth.
Secondary Objective
Match a demanding project pipeline with available capacity and quality standards.
Challenge Identified
Rapid Covid-era growth had turned a largely freelance structure into a much larger team, while client work had to continue.
Format and Solution Proposed
As Executive Producer (COO), I prioritised the portfolio, introduced planning and workflow structures and supported the move to a leaner setup.
Outcome Delivered
Delivery kept stable for 6 key accounts: Porsche, Julius Bär, KPMG, UBS, FIFA and Stadtspital Zürich.
19
Migrations Productions, Tel Aviv · International Production Services

Building an International Production Company

Title heldFounder-CEO & Executive Producer
FunctionProduction & delivery leadership · Stakeholder, partner & vendor management
Challenge solvedBuilding a new unit or organisation
CompanyMigrations Productions Ltd
ForInternational brands, editorial and cinema productions
Year2006–2014
Primary Objective
Give international clients reliable local production when shooting in Israel.
Secondary Objective
Build the crews, suppliers and partner network to deliver it across commercial, editorial and film mandates.
Challenge Identified
International clients shooting in Israel needed reliable local production in an unfamiliar environment.
Format and Solution Proposed
As Founder-CEO and Executive Producer, I built the company, its crews and partner network, and owned P&L and delivery.
Outcome Delivered
8 years of service production for clients such as Canon, The New York Times and Givenchy.
20
Feature Films · Television · Documentaries · Shorts

Film & Television Production

Assistant Direction · Executive Production · Producing & Directing

An international body of work across film and television, spanning assistant direction, executive production, producing and directing.

21
film+co., Vienna · Commercials & Music Production

Commercials and Music Films for International Brands

Title heldInternational Producer & Assistant Director
FunctionProduction & delivery leadership · Stakeholder, partner & vendor management
Challenge solvedLaunch & activation
Companyfilm+co.
ForBrands & Agencies
Year2001–2005
Primary Objective
Maintain reliable delivery of fast-moving commercial and music shoots for international brands, agencies and artists in Austria.
Secondary Objective
Enable film+co.'s transformation from analogue to digital production in advertising and corporate film, including digital filmmaking and inbound and outbound marketing.
Challenge Identified
International brands, agencies and artists producing in Austria needed fast-moving shoots coordinated precisely across departments.
Format and Solution Proposed
Progressing from freelance first assistant director to in-house producer, I coordinated crews, schedules, locations and stakeholders.
Outcome Delivered
80+ productions, including music films for Paul McCartney and The Rolling Stones.

Recommendations

“I highly appreciate his dedication, his accountability and his broad knowledge on every topic around video, webinar and podcast production. […] Dan is very responsive, takes ownership […] and is always willing to walk the extra mile. The outcome of his productions was and is always to our full satisfaction.”

Sebastian Zeuner
Channel Marketing International, UBS
Formerly Head Platform Capabilities, Credit Suisse

“Dan showed great commitment and stood out for his efficient, independent and solution-oriented way of working. […] His entrepreneurial thinking and passion deserve particular mention.”

Michel Alraun · Former manager
Founder & Co-Owner, Maybaum AG

The people I work with are a big part of why I enjoy what I do.
Tell me what you’re working on. Let’s see where we connect.

Let’s talk
From Building to Enabling · 25+ years

Across different industries.
Working through familiar challenges.

Finding the story. Bringing people together.
Making production work. Helping teams adopt new ways of doing things.

  • Enabling Success Stories
  • Capability Building
  • Strategic Storytelling
2001–2015Build
Project ManagementDelivering work

Taking productions from brief through planning and execution to delivery, alongside teaching at university and high school.

Environments

Agencies, production companies & film sets

Deliverables

TV commercials, corporate films, feature films & editorial shoots

2015–2022Define & Build
Portfolio & Programme ManagementOrchestrating bodies of work

Coordinating concurrent programmes, accounts and workstreams across organisations, with capability building becoming an equal part of the role.

Environments

In-house agency, marketing & digital product teams; production companies in transformation

Deliverables

Digital platforms, multimedia programmes & operating models

2022–presentEnable others to build
Capability Building & Digital AdoptionEnabling others to deliver

Building the capabilities and ways of working that help teams and organisations deliver, using portfolio and programme management to support that change.

Environments

Global banks through a merger & non-profit organisations

Deliverables

Learning formats, VR experiences & AI localisation workflows

Where is your bottleneck?

Let’s talk
Career Overview
For-Profit Organisations
2022–2026

Credit Suisse through UBS Integration

Corporate Banking Sector
2024–2026
UBSCreative DirectorContract via Show-Concept AG
2022–2024
Credit SuisseCreative Producer & Operations ManagerContract via Media Rent AG
2019–2022

Digital and Creative Agencies

Swiss Private Sector
2021–2022
Creative Production LeadershipViven Film: Executive ProducerFractional: Director · Producer · Video Marketing Consulting · Production Operations Supervisor
2020–2021
Creative Agency LeadershipMaybaum Film: Chief Operations Officer & Head of Distribution · InterimFractional: Advisor Agile Operations · Creative Direction · Digital Marketing · Production Operations
2019–2020
Digital Agency LeadershipAdvisor Agile Operations & Creative Direction
2015–2019

Migros Group

Corporate Retail Sector
2019
Migros LeShopProject Manager · Interim
2018–2019
Migros Digital ProductsProject Lead, Digital Foundations + Technologies
2015–2017
Migros Multimedia & Creative ProductionCreative Multimedia Producer · Deputy Multimedia Lead
2001–2015

Media Production and Advertising Agencies

International Private Sector
2014–2015
Condor FilmsProducer
2014
Relocation to Zurich, Switzerland
2006–2014
Migrations ProductionsExecutive Producer & Founder · Self-employed

Fractional outsourced mandates:

  • McCann & DDB Agencies · Agency Producing
  • Film & Television Productions · First Assistant Direction
2005
Relocation to Tel Aviv, Israel
2001–2005
film+co. productionsProducer
2001
Professional career commenced in Vienna, Austria
Non-Profit Leadership

Pro bono executive roles

2024–presentMishelanu InitiativeExecutive Founder
2023–2025NAIN SwitzerlandCo-Founder & Executive Chair
Teaching

University & school

2009–2011Tel Aviv UniversityGuest LecturerPre-Production Management & First Assistant Direction · BFA & MFA film programmes
2001–2002Vienna International SchoolVisiting TeacherIB Diploma Film Studies & video production
Education

Qualifications

2013MFAFilm & Television, Production & DirectionTel Aviv University
2001BA (Hons)Television & Video ProductionBournemouth University
2012CASStrategic Planning & Advertising ManagementHabetzefer, Tel Aviv
1998IB DiplomaVienna International School

LanguagesGerman · C2English · C2Hebrew · C1

Let’s talk

What are you working
toward?

Tell me about the objective, the people involved, and what needs to happen. We can work out together where I could be useful.

Discuss a project or mandate →Talk about an in-house role →

We’ll start with a conversation about what you want to achieve, what’s getting in the way, and where I can contribute. Together, we can define the best next step to get things moving.

Dan Deutsch, portrait

Recommendations

“Dan is a passionate expert in video and its technical and commercial aspects. […] He supports the team and openly shares his ideas, experience and insights.”

Bruno Boll · Former manager
Creative Director, Head of Design, Image & Multimedia, Migros

“[Dan] brought new ideas and proposed solutions for complex projects. His approach to work was structured and reliable.”

Sebastian Cepeda · Former manager
Founder & Executive Producer, Viven Film

Questions

What people usually ask before we talk.

Who is Dan Deutsch?

I turn needs and promising ideas into capabilities people can use and sustain. At my core, I am a producer. I see opportunities, connect people and ideas, and take responsibility for making things work in reality. My experience in directing and production taught me to move between the bigger picture and the details that determine whether something can be delivered. Today, I apply that ability to business and social challenges, whether the starting point is an unclear need, an untested hypothesis, or an existing concept that needs to work better. I begin by understanding the objective and the people affected. Curiosity and instinct help me spot patterns; research, conversations, observation, and data help me check them. I evaluate possible directions, recommend a way forward, and test uncertain assumptions before committing more resources than necessary. My approach is iterative when we need to learn and disciplined when we need to deliver. I use the methods that fit the situation, with clear ownership, decisions, budgets, and standards. I lead by bringing stakeholders and specialists together around a shared purpose. Creative direction helps me shape a compelling format; production leadership helps me turn it into a working solution. I stay close enough to delivery to spot risks and remove obstacles, while enabling others to contribute and take ownership. When the evidence calls for a change, I make the trade-offs clear and help the team adjust course. I measure success by the impact the work has on people and by whether it can keep delivering. I share what we learn and build the processes, relationships, and confidence others need to carry it forward. That is the value I bring: from identifying what is needed to producing a solution that lasts beyond my involvement. I’m based in Zurich and work globally by design: remotely, or hybrid with travel in proportion, as my home base and family are in Zurich.

What does “Capability Enabler” mean?

It’s my name for what I do: I help organisations define what they need, develop the format that gets them there, and build the capability and delivery around it, so the work keeps going after I step back. The work spans internal communication and employer branding, branded content and campaigns, digital products and media services, and sustainability and social awareness. Creative direction, executive production and content operations are part of what I bring, not the limit of it. You may also come across my earlier name for it: Format Enabler.

Is your work only about video?

No. Film is one format among many. The work includes campaigns, learning and employer formats, hybrid events, VR experiences and interactive platforms, as well as redesigning how teams plan, produce and distribute content, including bringing AI into existing workflows with human review.

Where are you based and where do you work?

I’m based in Zurich, CH, and work globally by design: remotely, or hybrid with travel in proportion, as my home base and family are in Zurich. I work in German, English and Hebrew.

How can we work together?

Embedded for a defined challenge, fractional for an ongoing function, interim to bridge a gap or lead a transition, or in-house in a permanent role, full-time or part-time. The scope and working arrangement follow the challenge.

How do film production terms translate into an organisation?

A film set is a temporary organisation with a fixed goal, deadline, budget and stakeholders. The vocabulary changes. The management discipline does not.

On setIn your organisation
Assistant directingProgramme coordination · operational leadership · execution management
Production planningProgramme and project management · delivery planning · resource allocation
Running a setOperations management · real-time decisions · cross-functional coordination
Call sheets and schedulesIntegrated planning · workflow orchestration · dependency management
Crew coordinationTeam leadership · stakeholder management · matrix leadership
Managing departmentsCross-functional leadership · workstream coordination
Producer / Executive ProducerProgramme leadership · business ownership · delivery governance
BudgetingFinancial management · cost control · forecasting
Production riskRisk management · contingency planning · issue resolution
On setIn your organisation
Clients, agencies, creativesSenior stakeholder management · advisory · expectation management
Creative developmentStrategic communication · narrative development · creative direction
Brief interpretationRequirements translation · strategic alignment
Vendors and crewsSupplier management · procurement · partner ecosystems
Locations and logisticsOperational planning · logistics · business continuity
Shoot-day problem solvingIncident and escalation management · rapid prioritisation
Post-production pipelineWorkflow management · quality assurance · delivery governance
International productionsCross-cultural leadership · global stakeholder coordination
Delivering to air or launchDeadline-critical programme delivery